Lie A quick ring round of ad sales people in the UK metropolis has revealed how duplicitous marketing, and marchitecture, can be. A series of spoof calls to ad sales people in London, today, seemed to suggest that The Register, like AMD, is a contender, like Ziff Davis -- an Intel lookalike. Said one adsalesperson from Ziff: "Your product is good and your content is good but how can it compete against a company like Ziff Davis, with its level of marketing spend?" Another, from IDG, said: "Everyone is agreed yours is the best in terms of content, but how will you compete with the majors?" VNU salespeople refused to answer calls at press time. But the very suggestion that we are like AMD is very deeply insulting... ®