Beleaguered PC vendor, Packard Bell NEC, has taken an axe to its top level management as part of its continuing efforts to stage a comeback. Paul Greenwood becomes general manager of the company's consumer division - prior to his new appointment, Greenwood was executive vice president of operations and manufacturing. Greenwood's replacement is Ken Ueltzen, who had been vice president of manufacturing. Another senior level job swap accompanies Greenwood's promotion. Almarie Falbo becomes executive vice president and general manager of Packard Bell NEC's consumer services & support division. Falbo is replaced by Tom Bekefy, director of purchasing. Making way for all this new blood, a number of Packard Bell NEC old-timers may have left some of their blood behind on the carpet. The following were all pruned to make room for new growth. Gordon Chapple - replaced by Paul Greenwood. Packard Bell NEC said Chapple had "left the company to pursue other professional opportunities." Zur Feldman - replaced by Almarie Falbo. Feldman "has also left the company to pursue other professional opportunities" we are told. C.Kimball McCusker, vice president and national (US) sales manager for its consumer division - according to Packard Bell NEC, McCusker " resigned from the company effective immediately." Packard Bell NEC's chairman, Alain Couder, described the reshuffle as part of the company's plans for prolonged turnaround. He said that losses at the manufacturer are expected to be much lower for the current year than last year. He said: "It is no secret that we've been fighting an extremely tough battle in the past year. Just as it's no secret that we've made dramatic progress in our turnaround effort." Packard Bell NEC is by no means a dead ducky just yet. According to international research analysts IDC, the company took fourth place in the UK PC market share figures for Q2 99. With six per cent of the UK PC market, Packard Bell NEC is not the force it once was, but it experienced a 71 per cent growth rate on the previous quarter. During the same quarter, Dell knocked Compaq off its perch to become the leading PC vendor in the UK. ®