LineOne has teamed up with independent news bunnies ITN to deliver broadband content to its Net users. The online service provider's (OSP) 350,000 members can expect to receive all the latest audio and video news directly to their desktop -- but only once they've upgraded to a broadband service provider. News of LineOne's latest venture into the broadband world (it has been part of BT's ADSL trial in London for some time now) came on the same day BT fleshed out its plans to rollout ADSL technology in the UK. It is also an indication of LineOne's eagerness to be among the frontrunners of broadband services when the race to attract audiences really begins in earnest. "I'm a big believer that broadband is going to happen," said LineOne MD Ajay Chowdhury speaking to The Register today. But he did concede that BT's high wholesale tariff would prohibit many people from signing up to the service when the technology is rolled out to six million homes and businesses next spring. "This is an early adopter pricing strategy but the price [of broadband access] will come down quite rapidly," he said. Chowdhury said this was just the first of a number of significant announcements that would be made in the coming months about LineOne's broadband services. ®