Original URL: https://www.theregister.com/1999/05/27/apple_grabs_gap_man/
Apple grabs Gap man
And we're not talking Watford...
Posted in On-Prem, 27th May 1999 10:46 GMT
Apple has appointed Millard "Mickey" Drexler, the president and CEO of Gap, inc., to its board of directors. The worried us at first. Would it mean, we wondered, that Apple would drop its multi-colour Mac styling in favour of khaki? Gap owns not only its own stores, but the Banana Republic chain. What does that say about the way 'el presidente' Steve Jobs and the rest of the Apple junta (sorry, the rest of the Apple board) will run the newly revived Mac maker? Still, Drexler does bring some canny consumer marketing expertise to Apple's board, though he's an interesting addition in the light of the company's appointment of Steve Wilhite, the guy who oversaw the Volkswagen's Beetle campaign. And of course, having the head of the Great Satan of Baggy Pants on the board means the Jobs really can say he's no longer all mouth and no trousers... ®