Two global media giants have formed an alliance to cross-promote each other's services on TV and the Internet. In a package of measures announced today the satellite TV company BSkyB will be given a significant presence on AOL's service. In return, AOL UK will be promoted across Sky, including its Web site and consumer guides. BSkyB will supply content to AOL and become the "premier provider of news at aol.co.uk". "This deal brings together two of the most successful media companies in the world today," said BSkyB's CEO Mark Booth. "On Sky's part, the Internet will provide important opportunities for us over the coming years," he said. ®