Dixons said that it had appointed Jonathan Cowan to head up its private label computer brands. He will work in its PC World subsidiary with the aim of promoting Dixons PC brands, including the Advent brand. Cowan was poached from Nestle and also worked for KP Foods. There, he was credited with turning round the Hula Hoops brand using actor and comedian Harry Enfield with a campaign called "Oi No". Meanwhile, PC World said that it was introducing a refresh of Packard Bell machines in all of its stores during the course of this week. The PCs, branded Club, Pulsar and Platinum, are aimed at the consumer market. The Club 30 range sells for £699 and uses a Cyrix 300 chip. ®