NatSemi sub Cyrix is to make it easier to communicate within the channel. The supplier has announced that more than 450 companies are now registered on its Cyrix Link programme, targeting system integrators in Europe, the Middle East and Africa. Members get news updates from Cyrix in a fortnightly newsletter, technical information bulletins, a listing on Cyrix's site with a link to their own site. They will also receive marketing materials such as point of sale kits, demo CDs and product literature and have access to channel marketing programmes. Each member company will have its own dedicated phone line for support with trained operators. In the UK, Germany and France will have free phone support numbers while callers from other countries will be charged at standard BT rates. Nigel Dear, Nat Semi's European distribution manager for Cyrix products, commented: "It is essential to provide local PC builders and resellers with information and support specifically geared to their market needs." He said that the Link programme would establish closer relationships between Cyrix and its customers, and channel partners. More information about the program is on the Cyrix Website: www.cyrix.com/europe/index/htm.