Mark Whitehorn is emeritus professor of analytics at the University of Dundee. He specializes in analytics, business intelligence, and data science. Mark is interested in old vehicles, with Land Rovers and a Bentley he restored and customised among his flock. Paul Hazell is a senior lecturer in design at the University of Worcester. He is a Land Rover expert and enthusiast who has restored Land Rovers and is performing doctoral research into the emergence of the utility Land Rover as an automotive icon.