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Storagebod is better known as Martin Glassborow, an IT geek who has been playing around with computers for over 30 years; who at the age of 4 having been left alone in a university computer room proceeded to re-IPL the mainframe. He has been breaking IT infrastructure ever since. A career which has taken in banking, shipping, petrochemicals, seismic and many other industries, Martin is currently adrift in a sea of media working on building one of the largest digital media archives in Europe.
The Menin Road by Paul Nash

Balls of destruction CRUSH your fancy new storage systems ... better get used to it

Has EMC started an unwelcome trend? I had a discussion about roadmaps with a vendor this week, and its reps talked about substantial upcoming changes to their architecture. My questioning, "but surely that’s not just a disruptive upgrade but destructive?" was met with an affirmative. Of course, like EMC's XtremIO upgrades, the …
StorageBod, 30 Sep 2014
Photographic plate image of the colliding galaxies NGC 6769, 6770, and 6771.

EMC, HP blockbuster Borg: Big potential or total CATASTROPHE?

Amongst the storage cognoscenti on Twitter, there’s been quite a discussion about EMC and HP possibly merging, despite the recent reported collapse of talks on the issue. Most people seemed to be either negative or at best disbelieving that something like this would bring value or even happen. But from a technology point of …
StorageBod, 25 Sep 2014
La Puerta (The Door) by Mauricio García Vega

You - vendor. Pin your ears back, I've got some things to tell you

The problem with many discussions in IT is that they rapidly descend into ones that look and feel like religious debate; whereas reality is much more complex and the good IT specialist will develop their own syncretic religion and pinch bits that work from everywhere. One of the things that many of us working in Enterprise IT …
StorageBod, 19 Sep 2014
Atlantis on the launch pad. Pic: NASA

Death of a Salesman: Enough with the marketing already

Reflecting recently on the changes that I have seen in the enterprise IT market, more specifically the enterprise storage market, I have come to the conclusion that over the past five years or so, the changes have not been technological but rather having to do with everything around the technology and its packaging. There …
StorageBod, 09 Sep 2014
VMware Monster VM

Not so ESXi? Open sourcery could help VMware win... virtually

In the opinion of this blogger, VMware needs to open-source ESXi and move on. By open-sourcing ESXi, it could start to concentrate on becoming the dominant player in the future delivery of the third platform. If the EMC subsidiary continues with the current development model with ESXi, its interactions with the OpenStack …
StorageBod, 04 Sep 2014

Tech kingpins: Your kit would be tastier with a spot of open source

As storage infrastructure companies try to move to a more software oriented world, they are having to try different things to try to grab our business. In today's world, tin is not the differentiator and they need to compete head-on with open source – which might mean they have to take a more open-source type approach. Of course …
StorageBod, 01 Sep 2014
Samba dancer

Community chest: Storage firms need to pay open-source debts

Linux and *BSD have completely changed the storage market. They are the core of so many storage products, allowing startups and established vendors alike to bring new products to the market more rapidly than previously possible. Almost every vendor I talk to these days has built their system on top of these and then there are …
StorageBod, 29 Aug 2014

Golden age of invention or hyped-up age of overblown marketing?

Barely a day passes without receiving an announcement from some vendor or another. Every one is "revolutionary" and a massive step forward for the industry – or so they keep telling me. It would seem that we are living in a golden age of invention. Yet many conversations with peer end users generally end up with us feeling …
StorageBod, 13 Aug 2014
SanDisk Extreme 120GB SDSSDX-120G-G25

Will SanDisk move into enterprise kit after its Fusion-io slurp?

Can SanDisk make a go of moving into the enterprise with its $1.1bn purchase of Fusion-io? It is a very different market to the consumer space and although the margins are considerably higher, it brings with it many challenges. I think it’ll depend on the go-to-market strategy that SanDisk take and I fully expect them to carry …
StorageBod, 18 Jun 2014
Road leading to the factory

Is this storage kit the best? It DEPENDS. Why is your face turning red?

Storage marketing is one of maddest and craziest parts of the technology industry: there are so many claims that don’t necessarily stand up to scrutiny and pretty much all of them require the caveat: "It depends…" It is very important to understand that it really does depend on a number of factors. For example, when your flash …
StorageBod, 12 Jun 2014
Nutanix_view_of_datacentre

Don't believe the hyper-converged hype: Why are we spending stupid amounts on hardware?

In a software-defined data centre, why are some of the hottest properties hardware platforms? There are plenty of newly formed startups that will come to mind: highly converged, sometimes described as hyper-converged, servers. I think that it demonstrates what a mess our data centres have got into that products such as these …
StorageBod, 09 Jun 2014
Peak NAS

PEAK NAS? Peak NAS. I reckon we've reached it

So it seems IBM has finally decided to stop reselling NetApp filers, and focus on its own products instead. I’m also waiting for the inevitable announcement that it will stop selling the rebadged Engenio products, as there is s fairly large crossover there. In fact there is more crossover between IBM's own Storwize range and the …
StorageBod, 27 May 2014
Rubber bands

EMC's Project Nile: Elastic Cloud Storage isn't stretchy enough to fit me

EMC have finally turned Project Nile into a product and given it the wonderful name of “Elastic Cloud Storage”; there is much to like about it. But before I tell you about those, I’ll point out one thing. For a product called “Elastic Cloud Storage” it’s not very elastic. At least, not when compared to current public cloud …
StorageBod, 22 May 2014
Bored girl

ARRAY WITH YOU! Storage is growing... but you'll have to make way for new tech

Despite my enthusiasm about recent upgrade announcements, there’s a part of me that wonders: who really cares about arrays these days? The announcements from IBM, HDS, NetApp and the inevitable EMC announcement later in the year just leave me cold. The storage array is nearly done as a technology: are we going to see much more …
StorageBod, 15 May 2014
IBM's Hursley partner centre: A shop window for datacentres

IBM keeps it real with Storwize V7000

It has been very gratifying to see the IBM Storwize V7000 and SVC getting some real love from IBM over the past couple of years. The latest bunch of announcements are good: it'll be bigger and faster, says IBM, yet it presents this news with some realism. IBM's in-house storage blogger Barry Whyte is not one to try and pull the …
StorageBod, 14 May 2014
Steam iron

Oi, EMC. Where's that VMAX release that world+dog's waiting for?

There appeared to be a missing announcement at this year's EMC World, held last week in Las Vegas. Where was the VMAX announcement that the world and his dog were waiting for? We’ve not had a big VMAX announcement at EMC World for a couple of years. So what gives? Now, have no doubt. There is a new VMAX coming and EMC’s high- …
StorageBod, 12 May 2014
Steam iron

Is Trevor Pott-y? Nope – he's bang on about VSAN performance

I don’t always agree with fellow Reg storage man Trevor Pott but this piece on Server SAN, VSAN and storage acceleration is spot on with its questions about VSAN running in the kernel and the advantages that brings to performance. Indeed, I’ve also heard comments about reliability, support and the likes over competing products. …
StorageBod, 12 May 2014
management consumerisation

Licensed to BILL: How much should you cough for software licences?

“Yet another change to a licensing model. You can bet it’s not going to work out any cheaper for me," was the first thought that flickered through my mind during a presentation about GPFS 4.1 at the GPFS UG meeting in London. This started up another train of thought: in this new world of software-defined storage, how should the …
StorageBod, 02 May 2014
Bored girl

Hey, marketing drone, what's with the FUD - nothing GOOD to say about your own kit?

Are we drifting into another round of the storage wars where FUD starts to fly? It always makes for good copy. The little guy complaining about the big guy, who in turn is complaining about the little guy: David with his sling versus Goliath with his rocket launcher. The thing with FUD is that it doesn’t really work unless there …
StorageBod, 01 May 2014
EMC

Storage management tools SUCK. We're getting what we pay for

Five years or so when I started blogging about storage I spent much time venting my spleen at EMC, especially the abomination that was ControlCenter; a product so poor that a peer in the industry once described it as being “too expensive even if it was free.” And yet the search for the perfect storage management product still …
StorageBod, 28 Apr 2014

List prices mean zilch. Remember that when buying from upstarts

Storage industry blogger Howard Marks has written about telling storage startups apart from upstarts. Except, when you dig into his piece, it reads more like how to be a savvy tech buyer. Marks' online post, titled ”Separating Storage Startups From Upstarts” got me thinking, as someone involved in making large purchasing …
StorageBod, 24 Apr 2014

Big Blue's GPFS: The tech's fantastic. Shame about the product

IBM is a great technology company: so many of the technologies we take for granted can be traced to back to Big Blue. And many of today’s implementations still are poorer than the original implementations. And yet the firm is not the dominant force it once was; an organisational behemoth, riven with politics and fiefdoms doesn’t …
StorageBod, 15 Apr 2014

You'd better get out before the sync 'n' share bubble POPS

Virtualisation guru Chad Sakac hit on something interesting in one of his recent blog posts: he wrote of how a product becomes a feature: in this case "sync 'n' share" functionality. We’ve seen products become features before: remember when deduplication has moved from being a product to becoming a feature of most storage arrays …
StorageBod, 14 Apr 2014
Bullshit graffiti on side of van in San Francisco

'Software-defined anything' is NONSENSE. Don't bother pitching it

I like sales people and marketeers; they are often nice, genuine and good people… mostly. But I’ve got a new service to offer. If you think that you’ve invented a new product sector, a new market or a new concept, email me and we’ll arrange a call. If you can convince me that you’ve invented a completely new concept the call is …
StorageBod, 12 Apr 2014

Tell it to me straight, vendors: Are you cheap and easy?

Is it easy? Is is cheap? These are pretty much the only two questions which interest me when talking to a vendor these days – after years of worrying about technology. Of course, if I was to produce an RFP document with simply those two questions, I’d probably be out of a job fairly swiftly. But those two questions are not …
StorageBod, 02 Apr 2014

Stop fiddling with your VMAX knobs or I'll chop your fingers off

An EMC systems engineer has written a blog post about the VMAX FAST VP array. While it's full of good advice, he unintentionally sums up everything that's wrong with VMAX today: the knobs. The blog in question, written by Sean Cummins, is well written and goes into plenty of detail about getting the best out of VMAX FAST VP. …
StorageBod, 24 Mar 2014
vSAN is that converged storage layer in the storage scheme VMware has cooked up

I, for one, welcome our VMware VSAN overlord

So VSAN is finally here in a released form. On paper, it looks very impressive. I spend an awful lot of time looking at scale-out storage systems – looking at ways to do them faster, cheaper and better. And although I welcome VMware and VSAN to the party, I don’t think I’m really the target market: the product’s not really ready …
StorageBod, 12 Mar 2014
How to strangle a chicken - Aussie style

My work-from-home setup's better than the office. It's GLORIOUS

I’ve been fairly used to the idea that my PC at home is substantially better than my work one; this has certainly been the case for me for more than a decade. I’m a geek and I spend more than most on my personal technology environment. However, it is no longer just my home PC. I’ve got better software tools and back-end systems …
StorageBod, 11 Mar 2014

Ignore the pie-in-the-sky storage roadmaps. This is what's REALLY afoot

Roadmap! Roadmap! Bring out your roadmaps... I’ve now seen roadmaps going way off into the future and it is a pain. As soon as I start speculating about the future of storage, people seem to get very worried about breach of NDAs. But some general themes are beginning to appear. 1) Traditional RAID5 and RAID6 data protection …
StorageBod, 18 Feb 2014
Chinese Angry Bird toy rip-off

Oh, so you've founded a disruptive storage upstart? Do tell me more

So you’ve founded a new storage business. You’ve got a great idea and you want to disrupt the market. Good for you. But you want to maintain the same old margins as the old crew? Where do we start... So you build your startup around commodity hardware, using the same gear I can buy off the shelf from PC World or order from my …
StorageBod, 17 Feb 2014
big droplets falling from rain cloud

Commoditisation. It's HAPPENING. This is NOT a drill

Your mileage may vary somewhat but 2014 is already beginning to get interesting from a storage point of view. And it appears to have little to do with technology or perhaps too little technology. Perhaps the innovation has stopped? Or perhaps we’re finally beginning to see the impact of Google/Amazon and Azure on the Enterprise …
StorageBod, 07 Feb 2014
Crystal ball via http://www.manoftaste.de/

IBM's bailed out of the server market - will they dump Storwize next?

January's not even ended yet and already we have an interesting technology market happening; IBM’s withdrawal from the x86 server market does lead to a number of questions. Not only the future of IBM is under the spotlight, but also what IBM execs feel the future of the market is. Could this be yet another sector they withdraw …
StorageBod, 29 Jan 2014
Dragon

No one's likely to get rich selling disks in '14... but it won't stop 'em trying

As we ended 2013, we saw both winners and losers in the world of flash, for example: Violin Memory crashing as it struggled to increase sales and reduce burn; yet Pure Storage seem to be on a stellar rise - and hiring like maniacs, I hear. A UK launch is imminent and its is going to be an interesting one to watch. All-flash …
StorageBod, 21 Jan 2014
Crystal ball via http://www.manoftaste.de/

Never mind software-defined HYPE, 2014 will be the year of REALLY WEIRD storage boxen

As as we come to the end of another year, it's worth looking forward to see what – if anything – is going to change in the storage world next year, because this year has pretty much been a bust as far as innovation and radical new products are concerned. So what is going to change? I get the feeling not a huge amount will. …
StorageBod, 19 Dec 2013

Oh no, RBS has gone titsup again... but is it JUST BAD LUCK?

And here we go again, another IT systems failure at RBS. RBS appears to have been having a remarkable run of high-profile core-system failures, but I suspect that it has been rather unlucky or at least everyone else has been lucky. Ross McEwan, the new chief executive of RBS admitted to us in a canned statement that "decades of …
StorageBod, 05 Dec 2013
Soul of a New Machine

Big Data is getting too damn big - and nobody is helping to fix this

As vendors race to be better, faster and to differentiate themselves in an already busy marketplace, the real needs of the storage teams can be left unmet - and also those of the storage consumer. At times it is as if the various vendors are building dragsters, calling them family saloons and hoping that nobody notices. The …
StorageBod, 26 Nov 2013
Four of EMC/XtremIO's Project X all flash arrays

EMC's flashy XtremIO? I Xpect it will be great... in a few years

So we finally have general availability for XtremIO – not that general is much different from directed availability: it is still going to be pretty hard to get hold of an XtremIO if you want one. And that is of course a big *if*: do you really need an all-flash array? Can you use it? Is it just going to be a sledge-hammer to …
StorageBod, 25 Nov 2013

Nothing to SNIA at: Not dissing storage specs now, are ya?

At Storage Networking World in Europe – the big one when it comes to conferences for storage pros – I had a chance to sit down with David Dale of Storage Networking Industry Association, who told me that companies that have never been interested in standards are suddenly becoming interested in standards. We also talked about …
StorageBod, 18 Nov 2013
Discovery makes its exit: NASA

Storage upstarts, you disappoint me. Are you building SHELFWARE?

Sitting on the exhibition floor at Powering the Cloud, you sometimes wonder how many of these companies will be still here next year: the sheer volume of flash startups is quite frightening – I can see five of them just from where I am sitting. There's Pure, Tintri, Nimble, Fusion-IO, Violin – but an ever-expanding number are …
StorageBod, 06 Nov 2013
Death Watch Beetle

Tape rocks for storage - if you don't need to, um, access your data

Watching the SpectraLogic announcements from afar and getting involved in a conversation about tape on Twitter has really brought home the ambivalent relationship I have with tape; it is a huge part of my professional life but if it could be expunged from my environment, I’d be more than happy. Ragging on the tape vendors does …
StorageBod, 14 Oct 2013
Image by Gabriella Fabbri

The LUN must DIE. Are you with me, storage bods?

I know people think that storagebods are often backward thinking and hidebound by tradition and there is some truth in that. But the reality is that we can’t afford to carry on like this. Demands are such that we should grasp anything which makes our lives easier. However, we need some help with both tools and education. In …
StorageBod, 08 Oct 2013
usb hamster wheel

How to design a storage array: NOT LIKE THAT, buddy

We’ve had a few announcements from vendors recently and I've seen all manner of storage roadmaps. If I had one comment to make on all of these, it would be to say that if I were to design an array or a storage product, I probably wouldn’t start from where most of these guys are starting. There appears to be a real fixation on …
StorageBod, 03 Oct 2013
SOURCE: http://www.sxc.hu/photo/959469

When the SSD came to storage land: How flashy upstarts got their break

Of all the recent changes in the storage landscape over the past five years, the most dramatic is the coming of flash-based storage devices. Half a decade ago, we were talking about general purpose, multi-tier arrays, automated tiering and provisioning – all coming together in a single monolithic device. The multi-protocol …
StorageBod, 26 Sep 2013
Cirrus clouds

5 years in storage: Flash mutants, big data and (WTF is) the cloud

Over the last five years, there have certainly been a few structural changes: the wannabes and the could've-beens have mostly disappeared through acquisition or general collapse. But the big players are still the big players: EMC, HDS, HP, IBM and NetApp still pretty much dominate the industry. And the big firms core products …
StorageBod, 25 Sep 2013

Those vendor blog sods fog the cogs. Wish they'd slog for user bods

Today is the fifth anniversary of the Storagebod blog. I had blogged a bit before and had commented on various posts about storage, but nearly all of them – and indeed, enterprise technology blogs in general – were aimed at vendors and resellers. The voice of the “user” was mostly missing… and so Storagebod was born. At the time …
StorageBod, 20 Sep 2013
Isilon 3-node S200

Storage rage: Like getting a nice steak and being told to only eat 80% of it

Despite compression, dedupe and other ways people try to reduce and manage the amount of data that they store, it still seems that many storage infrastructure managers tend to waste many thousands of pounds just by using it according to the vendor’s best practice. I spend a lot of my time with clustered file-systems of one type …
StorageBod, 12 Sep 2013

In London on 25 Sept? Join us in the pub: It's time for storagebeers

So as the evenings draw in, what could be nicer than a decent pint of beer with great company? Well, this isn’t that. It’s a #storagebeers to be held in London on 25 September. There’s a few storage events around this date and we thought that it would be an ideal opportunity to bring the storage community together. So if you …
StorageBod, 12 Sep 2013
River Nile

Hey, EMC. You and I are seriously falling out over this marketing crap

Word has reached me that EMC's marketing dept may not be reacting quite so well to my previous post; yet if truth be known, I actually toned down what I really wanted to write because I wanted to ensure that people who I like and have time for didn’t catch too much flak. Although I speak only for myself, I know that I am not the …
StorageBod, 05 Sep 2013
New EMC VNX range

Snide hashtags, F1 cars, death by PowerPoint: I'm sick of EMC hypegasms

EMC has done it again and managed to turn what could have been an interesting product refresh into something that just irritates me and many others. It's ongoing teaser campaign started off badly when the storage giant's marketing types put up a "sneak preview" video and decided to have a dig at their lead competitor – then the …
StorageBod, 04 Sep 2013

Don't let the SAN go down on me: Is the storage array on its way OUT?

With EMC saying it plans to put VMAX into the "capacity tier"* and suggesting that performance cannot be met by the traditional SAN, are we finally beginning to look at the death of the storage array? The storage array as a shared monolithic device came about almost directly as the result of distributed computing; the necessity …
StorageBod, 16 Aug 2013