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Phillip Carnell

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EU cracks down on fake blogger astroturfing

Nothing beats word of mouth for getting people to put their hand in their pockets. So it didn't take long for cheeky marketing departments to cotton on to the power of blogs and pose as consumers praising their own particular widget to the skies to help lift their top line. Sneaky, perhaps, but usually legal. Not for much …
Phillip Carnell, 03 Nov 2007