Apple ups the stakes with convergence play
Alongside the well-publicised launch of the iPhone, Apple has now pre-announced two of its major plays into the converging consumer digital media marketplace. The other was Apple TV, unveiled last year and available next month. Although pre-announcing is something of a departure for the company, it's clear Apple will be handily placed to deliver a seamless digital experience, going toe to toe with Microsoft and its integrated Xbox/IPTV combination.