Pants purveyor punts handset-holding undies

NSFW What can we say? US company Vavoom has taken the old gag about girls and vibrating phones to its logical conclusion and come up with a pair of pants with a handset holding pouch on the front.

Dubbed the Call Me Panty the naughty knickers - tagline: "Special panties for that special someone. Simply turn your phone to vibrate." - leave nothing to the imagination:

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This example of knicker nirvana even comes in a heart-shaped box.

Says the supplier: "Each Call Me panty is made from the finest material and construction." And they're a snip at just $8.95 (£4.50/€5.70) a pop.

Every pair of pocketed undies comes with a "mock cellphone" pre-inserted just make sure she figures out what they're about. Not that Paris would need telling...