Mens fashion store offers custom-coloured iPods

Posh gents outfitters Bamford & Sons has followed Selfridges down the expensive iPod-related services path by offering to paint any new iPod bought at one of its London stores with a custom colour scheme of the buyer's choice. It's a snip at between £121 and £196, excluding the cost of the music player.

B&S isn't opening the service up to existing iPod owners, but if you're after a brand new 4GB iPod Nano or 60GB iPod, you can get one with a custom paint job from a B&S shop for £300 and £495, respectively. It's a bespoke service so you'll have to wait up to three weeks to get hold of your yellow Nano - or whatever.

There's a choice of 23 hues ranging from Ferrari red, steel and techno blue through to candy apple red and jet black. B&S has equipped its shops with colour plates so you'll be able to see exactly what shade your player is going to end up in, and the firm will even provide sample artwork. B&S has two stores, in Notting Hill and Sloane Square.

So if you fancy a bright red iPod Nano of the kind U2's Bono is claimed to have in the works but can't wait for Apple to get it together, B&S will paint one up for you.

Last month, Selfridges department store launched one-on-one iPod training sessions for the well-heeled. It charges £65 for a 40 minute slot. ®