Playboy launches full-frontal online edition

They're no slouches over at Playboy when it comes to innovative ways to deliver e-smut.

Back in April, the soft pornographers launched a PlayStation Portable service allowing sweaty gamers to download widescreen fillies to their trembling PSPs. This came after the unveiling of the tasty iBod initiative which offered iPod Photo aficionados the chance to peruse totty on their devices.

Now, however, Playboy has gone to third base with the announcement that - as of next month (October issue) - entire unexpurgated issues will be available online for the same price as the print edition.

To get at the content, (which, for the record, this month contains the fascinating: "Three-time Pulitzer Prize winner Thomas L. Friedman, a New York Times columnist and best-selling author, chats candidly about the war in Iraq, the future of the Middle East and why two countries that are involved in Dell's supply chain will never wage war with each other", as well as loads of top-quality airbrushed beaver), you'll need to download the free Zinio Reader which then allows you to browse to your heart's content.

The online edition of Playboy is managed by Zinio, which also delivers content for BusinessWeek, Macworld and, excitingly, GPS World. The virtual Playboy is not yet listed for suscription, but if you're beside yourself with excitement at the prospect of e-babes, then you can peruse the existing portfolio of "men's" material here. Phwoaaar! ®