Intel touts ‘real servers’ for Small.biz

Intel is setting up a channel programme to help system builders sell Xeon-powered servers more successfully to small and medium-sized businesses.

The "real server" campaign will run worldwide with special attention paid to the big emerging markets - China, Russia, India, Brazil, and Mexico are named.

Intel says the initiative will "better educate small- and medium-sized businesses on how to select the right server system to meet their computing needs". The company is touting a Xeon platform, along with "high-bandwidth connections, high-capacity storage, redundant components and a server operating system with multi-user applications". This type of rig will lower operating costs, improve performance, and allow room to grow, Intel claims.

Here's the rationale for the "real server" campaign from Willy Agatstein, general manager of Intel’s Reseller Products Group.

"Research shows only a minority of small businesses, especially in emerging markets, have the necessary server systems to operate efficiently. Many others are making do with desktop computers that were designed as single-user PCs, or outmoded proprietary systems. Our goal is to provide training and resources to the system builders who serve these customers so that more small businesses can manage their computing infrastructure efficiently."

Intel is offering training, marketing support and discounts for system builders who join the programme.
More info here. ®