Bulldog Communications has unveiled a 4Mbps DSL broadband service for residential punters.
Called Primetime 4000, it costs £79.99 a month and is available at some 35 unbundled exchanges in central London.
Said Bulldog chief exec, Richard Greco: "Through the successful implementation of local loop unbundling in a competitive marketplace, the consumer can benefit from unique, differentiated product offerings like those Bulldog is introducing today."
Bulldog also announced it was cutting the price of its 1 Mbps product, Primetime 1000, from £34.99 to £29.99 per month.
And the price of its Alltime 500 - available at any DSL-enabled exchange in the UK - has now been cut to £24.99. ®