Virgin.net has under-cut the UK's big name ISPs* with the launch of a broadband ADSL service for less than £25 a month.
The service goes live from October 1 and will cost £24.99 a month - a couple of quid lower than its trial price, which was run during the summer.
As part of a promo the cost of activating the service will set punters back £39.99 (it's normally £59).
And you can get a self-install broadband starter kit - which includes a Speedtouch modem - for £84.99.
What else? Oh yes, the first 1,000 people to sign up will get three bottles of bubbly and entry into a draw to win a holiday in Havana.
* Thise big name ISPs are AOL, BT Openworld, Freeserve, Tiscali and Virgin.net. ®