So what do you do when the dotcom you work for goes titsup.com? Retire to the hills to become a freelance shepherd?
Hell no – well, not if you’re a couple of castaways from former online games giant Gameplay.
Arran D’Aubigny and Gareth Morris have given up the combat trousers and hooded tops and swapped them for city suits.
Sticking two-fingers up to those who live by the maxim 'once bitten twice shy', D’Aubigny (marketing director) and Morris (Web director) have hooked up with yet another online venture.
They now help drive B2B Web site, Askhow2.com, which allows paying members to share practical business help.
Said Morris: "We’re already making revenue. In essence we are doing the reverse of what happened at Gameplay. We’re trying to make money by establishing our business and culture first."
Asked what he's learnt from his two-years at Gameplay Morris said: "Concentrate on your revenue streams and don’t get distracted."
You ain't wrong there. ®