Ideal Hardware in bold diversification

Ideal Hardware, one of the UK's biggest disties, is attempting to increase its revenue stream by diversifying into the agricultural market. Bizarre?

Well, there's nothing wrong with having a few strings to your bow. Indeed, when times are hard down here at Vulture Central, office manager Viki von den Driesch happily goes back to her pole dancing job. It helps to keep the hacks in beer until payday.

Nevertheless, Ideal's Hardware's new venture is a radical departure for the company. Goods available at www.idealhardware.co.uk/ include tractors, cow fertilizer, farm machinery and loose tools.

Ideal Hardware seems to be running this operation via a trading company named - incredibly - Shital Trading India PVT Ltd.

So, if you need a bag of loose spanners double pronto, have a look. Happy shopping.

Ideal Hardware can also be found at Ideal.co.uk ®