MS submits to Digital Divas

In January, The Register poured scorn on Microsoft's decision to employ a "Digital Diva" (story: Microsoft hires distinguished woman singer to throw tantrums).

Little did we know at the time that the Beast of Redmond had not only chosen a crap name for its new software evangelist, but that this crap name was already owned by a small company from Virginia. That's right, DigitalDivas.com, a business for women in the Internet, with just 70 members, found itself facing the world's richest company, which had just gone and opened a site called digitaldiva.com.

Digitaldivas did what any self-respecting company would do: it came out fighting. It secured the services of a New York lawyer (he took on the case as a favour to a member, according to AP) who set about harrying Microsoft. Reports from the battlefront were carried on the DigitalDivas Web site.

And guess what - Microsoft has now backed down. It's scrapped its DigitalDiva site, and says it won't use the name anymore - so long as DigitalDivas leaves it alone and stops talking about the case.

Stacy Elliot, Microsoft's digita diva, is now known as a digital lifestyle advisor. How Feng Shui. ®