K I L L K I L L K I L L – Baan Company

Press release headline of the year (so far) has to go to those whacky creatives at Dutch software outfit Baan. Yesterday at 5:00 pm, Eastern Time, the company issued the rather plodding PR: "Baan Company Announces Changes to its Supervisory Board". Ninety one minutes later it issued: "K I L L K I L L K I L L -- Baan Company". Was this an instruction to try and assassinate the company -- or just an open instruction from Baan to anyone who might be listening to run amok willy-nilly? The dull original company statement simply referred to the resignation of board member due to health reasons. Now, what's happening at Baan sounds altogether more gratuitous and stimulating. We watch with interest to see what happens...but suggest you sleep with one eye open tonight. ®