New distie is Ideal for Allied Telesyn

Allied Telesyn has added Ideal Hardware to its list of UK distributors. Ideal will sell Ethernet switching and routing solutions for the networking company. Melvyn Wray, Allied Telesyn acting MD, said it had chosen Ideal because it was more services oriented than its rivals. "Our fundamental reasoning behind choosing Ideal is not only our need for a large sales team, but for one that is well educated. We want our growth in the UK to be supported by a professional team like Ideal, not purely a box shifter." This must be music to Ideal's ears as it is trying to move into services and shed its more traditional box-shifter image. The move will also expand its current portfolio of network products. Kevin Bulcock, Ideal networking product manager, said: "We fully expect the new range to open doors for Ideal in both the networking and storage arena." Ideal joins Allied Telesyn's existing three UK distributors: Anixter, ilion and Micro Peripherals. ®