Middle-aged men dominate BritNet Spend

So what does your Big Internet Spender look like? Well if he (it’s probably a he) is British, he is aged 45-to 55, and spends more than £1,000 a year buying stuff online. Big Internet Spender gets to make some savings on his phone bills – as he has net access at work, according to BRMB Internet Monitor. And there’s not a whiff of pornography, in BRMB’s Net spend calculations; books, computer software and CDs are the most popular categories bought over the Net, it reports, followed by holidays, electrical goods and cars. Net banking is also beginning to make inroads, with 10 per cent of British Net users now accessing their accounts online. British shoppers spent £2 billion over the Internet over the last 12 months, ten times higher than the year before, it reveals. The numbers buying online increased by a third to 2.5 million -- a quarter of the British Net population -- in the past six months, while average annual expenditure rose 50 per cent in the same period to £690 per person. ®