Match-makers are Virgin on the ridiculous

Looking for love? Try a Virgin. Please don't snigger, we're serious. Virgin Net has launched a matchmaking service in collaboration with Match.com. Match.Com, on-line matchmaking specialist, will be Virgin Net’s exclusive provider of on-line dating services. All visitors to Virgin.Net will have access to the 1.9 million people subscribing to Match.com. And if you are still not convinced, Match.com is claiming responsibility for 700 marriages as a result of its services. Alex Dale, director of publishing at Virgin Net commented: "We believe that Match.Com will be extremely attractive to Virgin Net users and, in the long term, beneficial to both businesses. If I wasn't a married man I wouldn't hesitate in giving it a go." Uh huh. Here at The Register, we wonder if Virgin Net will adopt the slogan of its sister company Virgin Cola for the match-making service - "you can taste our love every time you swallow." If you are truly unable to contain yourself, go here. ®