CHS press conference starts with CAOS

You turn up in Holland and things start getting weird… CHS Electronics seemed to be distributing more than its usual PCs this morning. Journalists waiting in Holland’s Eindhoven airport for their lift to today’s CHS press conference were met by a flustered woman waving a sign marked "CAOS". The group brushed her away, assuming there could be no connection between any such disorganised state and the great colossus of the distribution world, CHS. However, the assembled hacks were alarmed to see her marching back some minutes later accompanied by Peter Rigby, CHS group marketing director. The "CAOS" vision was indeed our driver. Rigby assured us there was no connection between the sign and CHS’ channel strategy. ®