French company likely to sue AMD if Athlon trademark

A French company is up in arms over the suggestion that AMD will call its K7 Athlon. This is hardly surprising, and quite frankly, we're bored with the whole subject. We promise never to write about the K7 for another two weeks and instead to concentrate on its Big Brother Intel. Here's the letter: "Hi, I've just read your article "K7 is definitely AMD Athlon", and I'm a bit surprised AMD has chosen such a name, because : - first, - second, I think it's a registered mark (at least, here in France :) "A quick search on the web gives the following result (in French) http://www.groupedanone.fr/Le_Groupe_Danone/WorldWide/europe_occidentale/france.html" Danone has the following on its Web site: "Produits Laitiers Frais : Produits : yaourts, fromages frais, desserts, aliments infantiles, diététique adulte Marques : Danone, Blédina, Gallia, Gayelord Hauser, Jacquemaire Santé, Biovivre, Athlon" The last is the offending trademark. "If I remember well, it's a drink for sportsman. "Btw, your site is a must and a very plesant place :)" Err, that's it. And we won't shan't sign any NDA... ®