E-bumpkins doomed to chew e-cud as wired world leaves them behind

The world of ecommerce is inhabited by Global Village Gods -- those who embrace wired technology -- and Global Village Idiots -- um, those who don't. That's according to author Martin Butler, head of Butler Group, in his new book The E-Business Advantage in which he tries to spell out the opportunities for businesses in the wired world. "The world of e-business represents the future of IT," he writes. "These companies [that can make the most of this technology] are characterised as Global Village Gods, whereas those who fail to adapt to this new paradigm will be forever condemned as Global Village Idiots." Does that means those who populate this wired world are Global Village People? Altogether now…You wanna stay at the why em sea hay… ®