Spanish journalists get Intel dictat

A complex dress code devised by Intel is set to antagonise journalists in Spain, Russia (CIS) and Israel. According to a document The Register saw yesterday, journalists from the former Soviet Union should be approached in the same way as UK and US journalists. (Story: Grove's Intel attacks UK journalism) That means that Intel thinks journalists from Russia, the US and the UK are tarred with the same brush. Advice given to Intel employees when dealing with hacks from the Ukraine and other former territories, says they should never be patronising or arrogant, and praise the progress in the former territories. But Intel should be strident and aggressive with Russian journalists, because they are overworked and underpaid intellectuals, apparently. While Intel employees should always be smartly dressed, Israeli journalists do not seem to care about that. The advice is that positive editorial coverage should not be traded for adverts. However, Intel guidelines for Spanish journalism are remarkable in their details. The document says that Intel women should be well dressed, Spaniards are not interested in technology, and physical contact is common. Shaking hands is an unnecessary formality, we are given to understand. ®