Love is in the air

The day that all single people dread is fast approaching, and Interflora will use software to ensure that all those Valentine’s roses arrive safely. So, if you don’t get blooms from the one you love, it’s no good pretending they must have got lost in the post. Interflora’s 2,500 UK florists are taking on QuickAddress Names from QAS Systems. This crafty device uses a postcode to generate a complete address and list of residents as shown on the Electoral Role. The flower specialists say bunches will not go astray thanks to this technology confirming delivery details. The normally hard-hearted Team Register melted when Andrew Little, QAS Systems MD, made the following romantic speech. "When love is in the air, it is nice to know that something as impersonal as software can play its part in engendering the spirit of romance. I welcome anything that helps Interflora work their magic even more effectively," he said. (Good grief,Ed). 14 February is the busiest day of the year for many florists. Seven million red roses are given by British would-be Romeos on that fateful day, with an estimated 50 million given worldwide. All Valentine’s day presents will be gladly received by: The Register, Maddox Street, London W1 ®