Koch unveils channel initiatives

Consumer software distributor Koch Media has begun a major channel support initiative. The scheme involves keeping dealers up to date through the Web, a dedicated newsletter and an on-the-road sales team. Koch's Web presence covers all of the company's European operations, and contains a section dedicated to the UK. In addition to product and developer information, the site also provides chart and sales data, the company said. Resellers can also elect to receive Insider, Koch's monthly newsletter, containing market news, release schedules, and details of forthcoming promotions and incentive schemes. "We believe it is important to provide the channel with regular information about Koch's products and services," said company sales and marketing director Lance Brown. "These two services will be a real fillip to our dealer liaison programme." At the same time, Koch is preparing a nationwide on-the-road sales force. Initially covering the South-East, the team will work alongside Koch's current third-party sales operation, provided by Profile. "We believe it is essential to work with with and understand the day-to-day expectations of dealers," said Brown. "We intend to do all we can to ensure they have a closer understanding of our business and our product range." ®