One of the slides Kingston Technology showed a gaggle of Brithacks at a breakfast meeting was of particular interest to most. This showed Kingston's assessment of the different platforms currently available and, according to the executives at the company, clearly shows that Rambus offers better performance than double data rate (DDR) memory. According to the executives, it is "inevitable" that Rambus becomes the predominant architecture for the PC market. The chart below underlines Kingston's view. The chart is of such interest that it is reproduced, with permission below. The efficiency row is of particular interest. However, one of the executives admitted to The Register that whatever became the dominant memory configuration, a company like Kingston couldn't really lose... ®