Back up bod Druva paddles even further up the Amazon

+Comment Druva has nabbed a new Druva Cloud Platform (DCP) service gig for protecting, governing and looking into data in Amazon Web Services' Elastic Compute Cloud (EC2), Simple Storage Service (S3), Elastic Block Store (EBS), and the Relational Database Service (RDS).

DCP is delivered as-a-service, working across AWS IaaS and PaaS offerings. Customers can analyse and discover what data lies inside the storage, who's using it, decide the protection level and the lifecycle management policy. They can determine what should be archived, backed up or discarded. It spans physical and virtual server environments, endpoints and cloud SaaS services such as Office 365.

CEO and founder Jaspreet Singh tells us that: "With the massive growth with AWS customers are struggling with simple questions like 'What do I have within S3?” and “Does my EC2 compute retention tie with my legal policy?' and 'Can I move data to a lower cost of service or delete it?'

"This is a completely different look at data management, because it doesn't start with a backup [and] with this we have a complete coverage of data from endpoints, through Infrastructure and out to Cloud2Cloud."

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Druva protects and manages data and needs to do it wherever its customers have that data, be it end-point notebooks and desktops, remote and branch offices, data centres and the public (Amazon in Druva’s case) cloud, which could be multi-region and cover different cloud silos. Singh wants the Druva protection and management blanket to cover as much of this as possible.

Fortunately Amazon's native in-cloud data protection leaves plenty of scope for Druva and other cloud-to-cloud backup suppliers such as Spanning.

It means investment in products and Druva raked in $80m in funding recently.

This is something all backup and data management suppliers will probably do and many are doing. It makes life simpler for their customers and leaves no gaps for competitors to enter their customer accounts.

But it's a multi-cloud world out there and Druva customers are probably already using Azure and thinking about the Google Cloud Platform. Druva possibly already has plans to stretch its blanket out further to cover Azure and GCP as well. ®