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2 in 3 Millennials block ads

With annoying animations plastered over pages, and malware injecting itself via malicious banners, is it any surprise that two out of three young adults block web ads?

A survey of 2,700 Millennials aged 18 to 24 in the US has this week revealed that two-thirds use ad blockers on desktop and mobile devices. The poll was carried out from June 29 to July 5 by ad creative agency Anatomy. A fifth said they use blockers to make webpages load faster, two fifths want to kill annoying intrusive ads, and about a fifth said they were worried about their privacy.

Across all ages in the US, about 15 per cent of people use an ad blocker at the moment. ®

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