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PhonepayPlus to rename

UK telecoms regulator that is definitely not a cut-rate mobile phone biz, PhonepayPlus, is to rename itself as the Phone-paid Services Authority.

The name change will come into effect in autumn 2016 along with a new mission statement defining it as “the UK regulator for content, goods and services charged to a phone bill.”

The announcement of the name change came on Tuesday alongside a New Code of Practice for the premium rate services industry, which comes into effect immediately.

The revised code promises increased transparency, certainty and fairness. ®

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