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Salesforce slaps UK Enterprise customers with 40% price hike

Meanwhile Americans enjoy a modest 20% price rise. Eh?

British Salesforce customers have been disproportionately hit by a price hike of the cloudy business' enterprise CRM system.

The price for its Lightning Enterprise Edition software in the US increased by 20 per cent to $150 (£103) per month, while in Blighty prices rose 41 per cent to £120.

One customer got in touch with The Register to say that Salesforce has been keen to stress the new product contains more features "which is fair enough to a point but nothing mentions anything about a disproportionate UK price increase."

A Salesforce spokeswoman confirmed the price hikes. She told El Reg: "Prices in foreign currencies are adjusted to reflect current exchange rates for all currencies."

Our disgruntled customer added: "If you look at the historical US-UK exchange rates I don't see how this can be justified as some currency fluctuation protection."

Last week the 17-year-old loss-making biz bounced back into the black for the first three months of 2016, its first quarter of fiscal year 2017, reporting net income of $38m (£26m). Revenue rose 26.8 per cent to $1.91bn (£819m).

Part of Salesforce's recent marketing blurb has been to push its 'age of the customer' tagline. According to its spiel: "In this new era, customer service reigns supreme, and your agents need shareable, omnichannel, 360-degree views of every single customer. Service Cloud Lightning empowers your agents to make your customers love you, and Field Service Lightning expands this power to your field service technicians."

Unfortunately for customers in the UK, that age just comes with a higher price tag. ®

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