Google dips toe into U.S. mobile market with 'small scale' offering

Pichai unveils cautious MVNO plans

MWC 2015 Google confirmed on Monday that it plans to enter the wireless carrier market Stateside within the "coming months".

Top Mountain View mobile exec Sundar Pichai offered up scanty detail on the ad giant's biz strategy during a keynote speech at the Mobile World Congress in Barcelona.

On Google's seemingly cautious MVNO plans, which would rest on a wireless spectrum deal with a carrier such as AT&T or Verizon, Pichai reportedly said:

It's a very small scale compared with the rest of the OEM [original equipment manufacturer] industry, but it pushes the needle.

I think we're at the stage where we need to think of hardware, software, and connectivity together. Especially with things like watches.

We don't intend to be a carrier at scale, and we're working with existing partners. You'll see some of our ideas come to fruit in the next few months.

So, the take-away from all of this? Google is – for now – playing around with the idea of competing in the wireless market space in the US. ®


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