Apple gives fanbois The Sweetest Thing: A delete button for that U2 album

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ipod u2 edition

It's a Beautiful Day: Apple has created a utility to remove U2's Songs of Innocence album that was force-fed into people's iCloud libraries overnight.

The delete tool, available from itunes.com/soi-remove, ejects the Irish boy band's free album from devices and iTunes accounts once and for all.

"Once the album has been removed from your account, it will no longer be available for you to redownload as a previous purchase," Apple warns on its website.

"If you later decide you want the album, you will need to get it again."

The album was given away to iTunes users by Apple last week to promote the firm's unveiling of the iPhone 6 and Watch hardware along with the new version of iOS. Shortly after U2 performed a single on stage at the launch event in Cupertino, Apple boss Tim Cook announced that for a limited time the full album would be available to download for all iTunes users.

Some customers, however, were less than impressed by Apple's generosity, specifically the company's decision to drop the album into accounts' purchased folders. Soon users were seeking ways to delete the music manually from their Macs and iOS devices.

Shoving audio junk mail into people's libraries was not Apple's best move, coming so soon after celebrities' iCloud accounts were raided for private nude photos and videos – the album push was seen as another unwanted intrusion into people's cloud files. ®


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