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Warm breeze of consolidation blows through Microsoft channel

Gold minnow Core splashes 'seven' figures on CRM small biz Excitation

A trickle of activity in the Microsoft small biz channel has seen Gold partner minnow Core Technology Systems devour small but perfectly formed on-prem and cloudy CRM consultancy Excitation.

In a canned statement, Conor Callanan, CEO at Core, claimed the buy gives it a ready made CRM practice and “rounds out” its web-based services portfolio.

This is the third buy the London-Based Core has consumed since swallowing Office 365 sellers Parative and Centric Consulting last year, but the business hungry for more tasty treats.

“There is ongoing consolidation within the Microsoft partnership space, as customers increasingly move towards full cloud partners and away from specialist boutiques,” said Callanan.

Under the terms of the “seven figure deal”, Excitation CEO Mark Dendy will join Core’s board as CRM director and David Jennaway use set to become head CRM architect.

The 14-strong team at Excitation will continue to operate from their Oxfordshire premises.

Both firms filed abbreviated accounts for their respective fiscal ’13 results at Companies House. ®

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