Feeds

Isis Wallet, NOT an Islamist militant group, reborn as Softcard

Pay-by-bonk outfit rebrands to avoid violent associations

Internet Security Threat Report 2014

In a bid to distance itself from a violent Islamist militant group, US-based mobile payment company Isis has said that it will change the name of its Wallet service to Softcard.

The company announced the rebranding plan in July, in hopes of avoiding being linked with the ruthless Sunni jihadist fighting force known variously as the Islamic State of Iraq and Syria (ISIS), the Islamic State of Iraq and the Levant (ISIL), the Islamic State of Iraq and al-Sham, and more recently simply the Islamic State.

ISIS, the militant group, has risen to prominence in recent years due to its violent campaign of guerrilla warfare, bombings, and assassinations conducted mainly in Iraq and Syria. Most recently, the group has drawn condemnation for the televised beheadings of two US journalists.

Isis the company, meanwhile, is a joint venture of US wireless carriers AT&T, T-Mobile, and Verizon aimed at facilitating purchases using NFC-enabled smartphones. Although the firm has never been implicated in any violent acts, CEO Michael Abbott said in a statement on Wednesday that the name Softcard better suited its purposes.

"Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name," Abbott said. "That's a bold aspiration, but one that matches the breadth of our vision."

Softcard

Softcard is not currently known to control any areas of Iraq or Syria

The newly rechristened firm's aspirations, however, could be a tall order. It already competes with such outfits as Google and PayPal, and Apple is expected to unveil a mobile payments system of its own during an event on September 9.

Abbot said that existing Isis Wallet customers can continue to use the product without interruption, but that the company will roll out an update to its mobile app within the next few weeks that will change the branding to Softcard.

While "small traces of Isis will be visible for a short time," Abbot said that the company has "chosen to move swiftly" to complete the transition. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.