Feeds

Isis Wallet, NOT an Islamist militant group, reborn as Softcard

Pay-by-bonk outfit rebrands to avoid violent associations

Remote control for virtualized desktops

In a bid to distance itself from a violent Islamist militant group, US-based mobile payment company Isis has said that it will change the name of its Wallet service to Softcard.

The company announced the rebranding plan in July, in hopes of avoiding being linked with the ruthless Sunni jihadist fighting force known variously as the Islamic State of Iraq and Syria (ISIS), the Islamic State of Iraq and the Levant (ISIL), the Islamic State of Iraq and al-Sham, and more recently simply the Islamic State.

ISIS, the militant group, has risen to prominence in recent years due to its violent campaign of guerrilla warfare, bombings, and assassinations conducted mainly in Iraq and Syria. Most recently, the group has drawn condemnation for the televised beheadings of two US journalists.

Isis the company, meanwhile, is a joint venture of US wireless carriers AT&T, T-Mobile, and Verizon aimed at facilitating purchases using NFC-enabled smartphones. Although the firm has never been implicated in any violent acts, CEO Michael Abbott said in a statement on Wednesday that the name Softcard better suited its purposes.

"Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name," Abbott said. "That's a bold aspiration, but one that matches the breadth of our vision."

Softcard

Softcard is not currently known to control any areas of Iraq or Syria

The newly rechristened firm's aspirations, however, could be a tall order. It already competes with such outfits as Google and PayPal, and Apple is expected to unveil a mobile payments system of its own during an event on September 9.

Abbot said that existing Isis Wallet customers can continue to use the product without interruption, but that the company will roll out an update to its mobile app within the next few weeks that will change the branding to Softcard.

While "small traces of Isis will be visible for a short time," Abbot said that the company has "chosen to move swiftly" to complete the transition. ®

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
UK.gov pushes for SWIFT ACTION against nuisance calls, threatens £500k fines
DCMS seeks lowering of legal threshold to fight rogue firms
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.