Feeds

Twitter gives ANALYTICS to the unwashed masses

Obsessing over hit counts no longer just for advertisers and celebrities

Security for virtualized datacentres

Twitter has announced that it is making its full analytics platform available to everyone.

The company had made the service available in July to advertisers and verified accounts in a limited rollout. Now everyone can check out their stats.

The news was broken by Twitter engineer Ian Chan via, characteristically, a Tweet:

The dashboard allows users to view impressions on tweets over the course of 28 day spans and compare impressions on individual tweets with those in the past. Users can also view and rank tweets based on number of engagements and engagement rate (the number of impressions that result in a retweet, reply, follow or favorite).

Other options include the ability to analyze follower activity and keep track of how a user's promoted tweets are faring. The dashboard also tracks replies and click rates for links in tweets. All of the dashboard data can be exported for spreadsheet use.

In addition to growing (or deflating) the egos of Twitter addicts, the Analytics Dashboard could also provide a valuable tool to bloggers, business owners and others who use their Twitter accounts to support their sites and businesses. By keeping track of the impressions and engagements, users will be able to get an idea of what works and what doesn't with their feeds and followers. ®

Internet Security Threat Report 2014

More from The Register

next story
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
Apple's OS X Yosemite slurps UNSAVED docs into iCloud
Docs, email contacts... shhhlooop, up it goes
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.