Feeds

Tim Cook: I'm NOT worried about CRAP iPad sales. It's just a 'speedbump'

'We couldn’t be happier with how we’ve done'

Security for virtualized datacentres

Tim Cook has claimed the slowdown in fondleslab sales is not a sign of Apple's imminent demise, but merely a "speedbump" along the path to tablet world domination.

Both Apple and arch-rival Samsung have been experiencing poor tablet sales, with partners of the South Korean firm sitting on some 300,000 units that no one wants to buy.

But this isn't the end, Cook insists. Tablets will rule the world - we just need to be patient.

"We couldn’t be happier with how we’ve done with the first four years of the iPad,” Cook said. “I’d call what’s going on recently a speed bump, and I’ve seen that in every category.”

The world's computer buying public seems as keen as Moses to smash Apple's tablets – just a short while after they were brought down from the Cupertino mountain. Certainly, our team at The Channel reported that Apple had flogged one million fewer iPads during the second quarter of 2014 than in the previous year, representing a 9.2 per cent to 13.2 million.

The problem, we were told, is that those fruity fondleslabs are just too damned expensive. Also, we might add, they haven't really changed much over the years. There really is little point upgrading from, say, an iPad 3 to an Air, because apart from a fairly hefty performance hike, they pretty much do all the same things.

It isn't just Cupertino that's suffering from tablet overdose. Samsung too has experienced plummeting market share.

This leads us to ask the eternal question of the mountain men of Cupertino: will you release something new or will we have to keep taking the same boring old tablets? ®

Intelligent flash storage arrays

More from The Register

next story
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
ICO warns UK broadcasters over filming using drones
Must comply with data protection rules, m'kay?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.