Feeds

Dropbox cuts cloud storage prices $10 per terabyte, matching Google and Microsoft

Adds sharing tools, to existing lineup

Top 5 reasons to deploy VMware with Tegile

Dropbox has become the latest company to slash its cloud storage costs as the price war in the sector heats up, leaving consumers to reap the cost benefits.

"We don’t want you to worry about choosing the right plan or having enough space," the company wrote in a blog post. "So today, we’re simplifying Dropbox Pro to a single plan that stays at $9.99/month, but now comes with 1 TB (1,000 GB) of space."

Back in March Google cut the price of its Drive storage to $10 (minus the obligatory and meaningless cent) for 1TB and in April Microsoft followed suit. Dropbox may have been losing some custom after these price changes and has decided to match Redmond and Mountain View's price.

Existing users won’t be out of pocket on the deal. Dropbox told El Reg that existing Pro users – on Dropbox Pro 200 or Pro 500 – have a couple of options for their accounts. First off, their space allocation is going up tenfold, from 200GB and 500GB to 2TB or 5TB plan respectively.

If that's too much space, from November 1 users can downgrade to a 1TB account and, while they won’t get money back, the extra funds will be used to extend their subscription based on what they have originally paid.

Both Google and Microsoft can afford to cut prices and absorb the loss in profits. Dropbox doesn't have coffers that are as deep as those of the two tech titans, but it has introduced some additional treats to entice customers onto its servers.

Those using shared folders will now have the ability to password protect any links to make sure only authorized people can access the data they lead to, and that password can be set to expire after a set period.

Shared folders can also be set as in a view-only mode to stop any Tom, Dick, or Harriet adding their edits to material. Dropbox has also added a remote wipe capability so that if a device is stolen the next time it logs on the Dropbox app will try and delete all files. The same function can be used to remove individual member's accounts from a team file.

The new functions are going to be a welcome addition to Dropbox customers, but fundamentally this market is driven by price these days. Dropbox has matched some of its rivals; we'll just have to see how low the market will go now. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
SAVE ME, NASA system builder, from my DEAD WORKSTATION
Anal-retentive hardware nerd in paws-on workstation crisis
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.