Feeds

Next moneybags kingpins of tech: Fondleslab game devs

Tablet games market to swell to $13 beeelllion - analyst

Internet Security Threat Report 2014

The fondleslab games market is set to grow to a comparatively mammoth $13.3bn by the end of the decade, new research from Juniper has predicted.

This represents a threefold rise from its current value of $3.6bn. According to a research paper issued by the bods at Juniper, the growth will be driven by ever-increasing storage capacity on tablet devices as well as better graphical capabilities on the machines.

Customers' "preference for convenience and ubiquity" will also prevail, as slab fondlers retreat to sofas, bedrooms and toilets to play their favourite mobile games.

Juniper said there will be "strong growth in monetisation of smartphone games across emerging markets", with mobile payments allowing people in far-flung villages to snap up the latest Flappy Birds-style fad game.

Micro-apps within these games will also allow designers to make cash after they persuade the player to download their app, as will in-game advertising.

"Advertisements are becoming increasingly key in revenue generation, as only about six per cent of mobile games will be paid for at point of download in 2019," Juniper predicted.

Small developers have most reason to be excited about the growing market, although they had better move quickly to have a chance of surfing the wave.

"The next year could be critical for smaller, independent games developers," Juniper continued. "In marketplaces now containing over 1m apps, greater funding would be required to optimise the opportunity to achieve consumer awareness, and suggested that crowdfunding would represent an increasingly popular option."

The report is called Mobile & Handheld Games: Discover, Monetise, Advertise 2014–2019. It follows a similar report which warned that the computer games industry is set to see its revenues slip from $46.5bn this year to $41bn by 2019.

Presumably, some of this slide could be due to a move towards the tablet, which allows smaller developers to prosper at the expense of companies used to working within the walled garden of dedicated hardware. ®

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.