Feeds

Next blockbuster you watch could be rendered on Google: Star Trek fx biz Zync gobbled

Sergey, beam us up!

Beginner's guide to SSL certificates

Google has confirmed its gobble of Zync, a cloud-based special effects rendering service.

"Creating amazing special effects requires a skilled team of visual artists and designers, backed by a highly powerful infrastructure to render scenes. Many studios, however, don’t have the resources or desire to create an in-house rendering farm, or they need to burst past their existing capacity," said Belwadi Srikanth, product manager for Google Cloud Platform, which will absorb Zync.

"Together Zync + Cloud Platform will offer studios the rendering performance and capacity they need, while helping them manage costs. For example, with per-minute billing studios aren’t trapped into paying for unused capacity when their rendering needs don’t fit in perfect hour increments."

Zync, formerly Zero VFX, started out in 2009 as a small rendering studio that farmed out computer processing power to film studios. The company has worked on such blockbusters as Star Trek: Into Darkness, Flight, and Transformers: Dark side of the Moon, and claims to have more than 6.5 million hours of rendering under its belt.

"Pairing this history with the scale and reliability of Google Cloud Platform will help us offer an even better service to our customers - including more scalability, more host packages and better pricing (including per-minute billing)," Zync said in a statement.

"With a friction-free, affordable, and elastic rendering solution, visual designers and artists in the industry can continue to do their best work. Yes, we are excited, and yes, great things are coming. But we most especially want to thank our customers, our partners in the VFX software industry, and our phenomenal team for getting us to where we are today."

Terms of the deal and the purchase price have not been disclosed. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.