Feeds

6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)

Clampdown on clickbait ... and El Reg is OK with this

The next step in data security

1. Facebook has declared war on "click-baiting headlines", slamming them as "spammy".

2. The social network has noticed that lazy, poorly written headlines that lure in readers with an ultimately unfilled promise are almost universally hated

3. BuzzFeed and Upworthy-style 'you won't believe this' garbage is drowning out posts on people's news feeds – and that needs to stop, says Team FB

4. So Facebook will measure how much time you spend reading a story: if you click back quickly, it's trash and will be buried into oblivion

Burg 5 watch phone

5. Similarly, if you don't comment on or share the link, again, it's probably cancer ruining internet journalism

Two teenage girls - one whispering in other

6. Mark Zuckerberg's site is also cracking down on news posts that masquerade as pictures, when really, users just want the damn link

"A small set of publishers who are frequently posting links with click-bait headlines that many people don’t spend time reading after they click through may see their distribution decrease in the next few months," wrote Facebook staffers Khalid El-Arini and Joyce Tang in a blog post today.

"We’re making these changes to ensure that click-bait content does not drown out the things that people really want to see on Facebook."

Absolutely; we can't have anything drown out the endless stream of baby photos, holiday snaps and videos of people drenching themselves in ice water to avoid donating to charity. Sorry, sorry, I mean, share this now using the buttons on the left. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.