Feeds

Aussie telcos to sell user location data to marketers

Going shopping? Get ready for targeted ads

Secure remote control for conventional and virtual desktops

Two Australian telecommunications providers are seeking to identify and sell the location of their users to advertising companies.

One telco was already in early adoption of a big data Hadoop system while a second was considering the platform.

The telcos, unnamed due to non-disclosure agreements, were seeking a project similar to or based on Singapore's SingTel's 'footfall acquisition' project, which tracked the location of users via cell signal strength and sold that data to marketers.

The project marked the location of users with red dots on a map and did not include users' personal information such as telephone numbers or names.

Singapore's privacy laws, like Australia's, requires explicit user consent for marketing that use identity information.

Cloudera Asia Pacific field services director Gab Gennai said telcos across the Asia Pacific were considering using Hadoop across their customer data sets.

"Every country in the Asia Pacific is looking at this," Gennai said of telcos' interest in the technology.

"You could say [to advertisers] we have this number of people shopping, and say 'hey you may be interested in buying this'".

Hadoop systems could help telcos drive sales by distinguishing between tourists on prepaid phones and locals by monitoring the length of time they used their phones.

Gennai said this could help telcos sell to tourists, to ensure they bought specific prepaid plans and reduce the costs of acquiring new customers that was pegged at more than $350 per user.

Hadoop helped organisations generate intelligence and determine patterns within massive data sets. Its capabilities were vast: A slide shown at the Intel enterprise confab in Bali, Tuesday detailed how telcos could crunch user logging data, billing, location, usage and more.

Cloudera, which in March received US$740 million in funding by Intel, sold enterprise support for organisations deploying Hadoop. ®

Darren Pauli travelled to Bali as a guest of Intel.

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.