Feeds

Intel teams up with rap chap 50 Cent on heartbeat headphones

Get rich or die trying? Looks like the former rather than the latter

Business security measures using SSL

The rapper 50 Cent has hooked up with Intel to get his headphone firm making kit for the health-tech wearables set.

The pair plan to produce a set of cans which monitor vital stats at the same time as bombarding fit folks' ear drums.

Following in the footsteps of the music producer turned Apple employee who self-identifies as "the mutha-fucking D. R. E.", Mr Cent (real name Curtis James Jackson III) first released a pair of headphones back in 2012 via his SMS Audio firm.

His latest offering has upped the ante somewhat, offering fitness freaks the chance to monitor their fitness, presuming they want to listen to music as they excercise.

According to a rather florid press release advertising the snappily titled SMS Audio BioSport In-Ear Headphones, the devices are designed to "optimize workouts for ultra-marathoners, aspirational exercisers and everyone inbetween".

The headphones are the result of a link-up with Intel.

"Intel is focused on driving innovation in the wearable technology segment by partnering with lifestyle brands like SMS Audio that complement our technology and design expertise," said Michael Bell, corporate vice president and general manager of the New Devices Group at Intel.

"With SMS Audio, we will bring smart headphones to market that eliminate the inconvenience of add-on devices with an integrated, one-device fitness accessory offering high-end style and premier sound quality for an exceptional fitness experience. This is a prime example of Intel driving innovation in wearable devices while being a forerunner in merging lifestyle and technology."

The main attraction of the in-ear headphones is an optical sensor which measures a victim's heartbeat as they exercise. Rather obviously, the headphones also offer "tuned-in Fitness", which means they allow you to play music. They can sync with the jogging app Runkeeper, are waterproof and do not require any power.

Mr Cent, lest ye forget, achieved fame after being shot nine times. He then came to the attention of fellow rapper Eminem, who helped him to land a record deal resulting in the release of a wildly successful album called Get Rich Or Die Tryin'.

Sadly, Mr Cent was then shot a further nine times, prompting his friend DJ Whoo Kid to say: “Man, 50 is just too hood for his own good."

We know his personal wealth shot up to almost half a billion dollars after he helped develop a vitamin-enhanced beverage Glaceau, which was then sold to Coca Cola. So what sort of man is the rapper, known as "Fiddy" to his friends? We had a look at his Twitter account to find out and selected a few of his most popular micro-missives:

You can thank us later. As 50 Cent once rapped: "It's your birthday." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Apple's ONE LESS THING: the iPod Classic disappears
RIP 2001 – 2014. MP3 player beloved of millions. Killed by cloud
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.