Feeds

One in 12 Tweeps are bots

But only 5 per cent of accounts are spammers, says Twitter

Security for virtualized datacentres

In its latest SEC filing, Twitter has enumerated what its users have long believed: a small but significant slab of its accounts aren't humans.

According to the filing, Twitter says it's created a “new metric that is comprised of only such active users” that run updates “when there was no discernible user action involved”.

In the quarter ended June 30, up to around 8.5 per cent of users, the filing says, may be bots (note that it's not a definitive number, merely an estimate), and 11 per cent of all active users rely on third-party clients.

While users would probably react with “I know, right?” to the news, the metrics are of much greater import to advertisers, since bots are worthless targets for advertising.

As noted by Zac Seward over at Quartz, Twitter's estimate means that around 23 million of the claimed 271 million monthly active users (MAUs) are in some way automated.

That's not only spam accounts, since some of the MAUs might be automated news feeds (our own @theregister blends automated and real live human emissions). Regarding spambots, Twitter says: “We have performed an internal review of a sample of accounts and estimate that false or spam accounts represented less than 5 per cent of our MAUs” – without, however, revealing anything about the size of the sample or the methodology.

The financials show a net loss for the six months to June 2014 of US$277 million on revenues of nearly US$563 million. Revenue has more than doubled compared to the US$254 million for the same period last year, which delivered a net loss of US$69 million. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.