Feeds

Click on a Facebook ad on your mobe, then buy a thing on your PC ... Facebook remembers

And you thought Messenger was a little bit creepy

Choosing a cloud hosting partner with confidence

Advertisers on global ad network Facebook can now pinpoint exactly which devices and computers people use to buy stuff through online ads.

"Facebook already offers targeting, delivery and conversion measurement across devices. With the new cross-device report, advertisers are now able to view the devices on which people see ads and the devices on which conversions subsequently occur," the website said in a blog post.

"For instance, a marketer can view the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet."

The idea is to get an idea of when and where people buy things while browsing the web. This kind of anonymized data is attractive to advertisers because it means they can target their ad spend where it's most likely to convince users to buy.

"Tracking click and conversion data deterministically across devices has confirmed what we know to be true: mobile ads drive commerce everywhere," said Josh McFarland, CEO of TellApart, a Facebook Preferred Marketing Developer.

"This new reporting from Facebook has been a game-changer in our ability to help clients like Neiman Marcus and Sur La Table correctly value and invest in their mobile ads efforts."

This may seem creepy to some, and ditching Facebook's handheld app will limit some of the data that can be collected. But it's services like these that keep Facebook free, and provide those all-important returns for shareholders. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.