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Chomp that sausage: Brits just LOVE scoffing a Full Monty

Sales of traditional brekkie foods soar as hungry folk get their mitts greasy

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As world events point increasingly to a nasty and very imminent end, the good of folk of Blighty are now thinking: bugger it, why don't I eat a fat boy fried breakfast rather than the poncy muesli my Californian chums subsist on?

New stats have revealed that the English breakfast is surging in popularity. At least, that's (sort of) the claim made in a new study from Kantar Worldpanel, which produces all manner of consumer stats.

It found that eggs are now used in 804.6million breakfasts in British homes, a figure which has gone up 13.7 per cent year on year. More people are also eating bacon and sausages, with the number of portions increasing by 7.1 per cent and 1.5 per cent respectively this year.

Discussing the results, trade mag The Grocer said: "The cooked breakfast is experiencing a renaissance. Over the past six months, Brits served up elements of the classic Full Monty - such as eggs, bacon, sausages and beans - on 142.4 million more occasions than they did a year earlier. That’s an uplift of 9.8 per cent.

"These figures will surprise many as the resurgence of cooked items contradicts received wisdom that fewer of us eat a proper breakfast at home these days."

Various figures from the food industry lined up to big up their products.

Andew Joret, chairman of the British Egg Industry Council, said: "If consumers are looking for unprocessed, natural and healthy breakfast options, eggs are the ideal option as they are a rich and natural source of high quality protein, vitamins and minerals."

A spokesman for Bpex, which represents the pork industry, added: "Although bacon and sausages are more popular at weekends, the fastest growth has come from weekday breakfasts."

So there you have it. An English breakfast won't help you live longer, but then none of us are probably going to live much longer anyway judging by recent world events.

'Scuse me while I kiss this pie. ®

Brekkienote

Vulture Central's backroom gremlins note that the phrase "the Full Monty" originated with Field Marshal Montgomery, of World War II fame, who reputedly insisted on starting each day of the war with what we now know as a full fryup.

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