Feeds

Chomp that sausage: Brits just LOVE scoffing a Full Monty

Sales of traditional brekkie foods soar as hungry folk get their mitts greasy

Internet Security Threat Report 2014

As world events point increasingly to a nasty and very imminent end, the good of folk of Blighty are now thinking: bugger it, why don't I eat a fat boy fried breakfast rather than the poncy muesli my Californian chums subsist on?

New stats have revealed that the English breakfast is surging in popularity. At least, that's (sort of) the claim made in a new study from Kantar Worldpanel, which produces all manner of consumer stats.

It found that eggs are now used in 804.6million breakfasts in British homes, a figure which has gone up 13.7 per cent year on year. More people are also eating bacon and sausages, with the number of portions increasing by 7.1 per cent and 1.5 per cent respectively this year.

Discussing the results, trade mag The Grocer said: "The cooked breakfast is experiencing a renaissance. Over the past six months, Brits served up elements of the classic Full Monty - such as eggs, bacon, sausages and beans - on 142.4 million more occasions than they did a year earlier. That’s an uplift of 9.8 per cent.

"These figures will surprise many as the resurgence of cooked items contradicts received wisdom that fewer of us eat a proper breakfast at home these days."

Various figures from the food industry lined up to big up their products.

Andew Joret, chairman of the British Egg Industry Council, said: "If consumers are looking for unprocessed, natural and healthy breakfast options, eggs are the ideal option as they are a rich and natural source of high quality protein, vitamins and minerals."

A spokesman for Bpex, which represents the pork industry, added: "Although bacon and sausages are more popular at weekends, the fastest growth has come from weekday breakfasts."

So there you have it. An English breakfast won't help you live longer, but then none of us are probably going to live much longer anyway judging by recent world events.

'Scuse me while I kiss this pie. ®

Brekkienote

Vulture Central's backroom gremlins note that the phrase "the Full Monty" originated with Field Marshal Montgomery, of World War II fame, who reputedly insisted on starting each day of the war with what we now know as a full fryup.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
ePassport to Transnistria: NEXTIFYING the Nation State with BONG
Hey the Man, you can't geoblock distributed democracy
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Trolls have DARK TETRAD of personality defects, say trickcyclists
Think psychopathy and BDSM dungeons, not desktops
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.